We at English Federation of Disability Sport are looking forward to getting a step closer to equality in sport and physical activity. With the Olympics and Paralympics at the forefront of everyone’s minds this year, what a great opportunity to inspire, motivate and inform more disabled participants to take part. We will continue to work with all our partners to ensure equality runs through the veins of all sport and is a core behaviour change.
@CCLtd Starting a new, global #behaviourchange project turning theory into practice and finally getting it right. Hopefully. #12reasons
I just had to share these…
“Behold the turtle. He makes progress only when he sticks his neck out.”
James Bryant Conant
“You just can’t beat the person who never gives up.”
and my all time favourite…
” Always do what you’ve always done, always get what you always got!”
For me it’s the big one - the prospect of positive behaviour change at scale is on the horizon for 2012. Why now? Because the many pressures facing our society such as austerity and resource constraint will continue to intensify throughout this year and bring into ever sharper focus that behaviour change is sustainability in action… http://bit.ly/x3CSDm
We’ve already seen the sports sector in England leading the way by beginning to adopt innovative behaviour change approaches to increasing participation in sport. I’m excited about the opportunity that 2012 presents as a catalyst for a once in a generation step change in participation. Given levels of physical activity impact so many health outcomes, the prospect of significantly driving up levels of sports participation is a pretty big reason to feel optimistic.
Big reason for me to be cheerful in 2012 is the wide range of businesses who are seeing a concrete commercial return on their Sustainability investments. From M&S’s Plan A £50m profit contribution to Anglian Water’s reduction in blockages from Fats Oils and Grease, Sustainable Business is proving to be good business.
2011 saw widespread coverage of how social media has been at the heart of real change – the London riots, Occupy and the Arab Spring. While it will be hard to predict exactly what awaits the world in 2012, I’m excited to see how social media will fit in to the mix, and how we can learn from these organic movements to better design targeted behaviour change campaigns online.
I’m hoping this year will see leading organisations approaching sustainability strategically and also recognising its fundamental impact on employee corporate loyalty, productivity, culture, customer service and brand perception. This is exciting, transformational, and looks to be on the agenda for 2012.
Water is one of the world’s most valuable resources, and with so many companies now managing and targeting reduction in water used in production processes as well as ‘virtual water’ associated with the wider ‘unseen’ issues of delivering any product or service, I feel positive that it is now firmly on the agenda as one of the great challenges.
The London Olympic and Paralympics Games will see over 50,000 people volunteering for a once in a lifetime, international cause. This will be biggest organised volunteering event ever seen in the UK. People are keen to commit to an event that shares the same values of themselves – respect, friendship and excellence. Lord Cole says volunteers will make the difference between a ‘good’ games and an ‘great’ games. Organisations need to instil this same level of recognition in their volunteers and ensure they communicate their organisation’s values to a wider audience. Success in this will ensure 2012 has the largest number of people volunteering ever seen in Great Britain.